Initiated when the Rolling Green program was still in the making, the pro-ecological dark comedy Brain Freeze served as a pilot project for the Quebec film and television council (QFTC), the Conseil québécois des événements écoresponsable (CQEER) and Quebecor. CQEER officials visited the set to observe the green practices put in place by producer Barbara Shrier and her team.

Invited to speak about eco-responsibility and carbon neutrality at the annual convention of Quebec producers (Association québécoise de la production médiatique) in April 2022, the producer of Brain Freeze shared her green practices with Christine Maestracci, president and CEO of the QFTC, and the scores of producers gathered for the occasion. “It was a huge success. Many producers came to see me afterwards to find out where to start when it comes to green filming,” she says.

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